Today I will share three things you need to know before you place your first social media PPC ad…actually these tips will help you even if you’ve already started advertising too.
Please feel free to share if you find these tips helpful!
Have you considered creating a new ad campaign on Facebook, YouTube or LinkedIn?
Over the past several years, we’ve done quite a bit on advertising on these popular social media sites and have been able to generate tens of thousands of leads at a substantial profit. If you’re serious about growing your business with social media advertising, these tips will help you understand what it takes to create successful campaigns.
3 Tips To Help You Succeed With Your Social Media Advertising
1. You’re likely to have to make changes to your ad no matter how great you think your initial idea is. Most ad campaigns need changes to before they start producing great results. Occasionally, you will hit a home run out right of the gate but realize that making adjustments is the norm, not the exception.
2. The work isn’t over after you launch your ad campaign. In fact, that’s when the real work begins.
So, you think you’ve put together an incredible marketing funnel?
Well, all the white-boarding in the world means nothing until you start running traffic to your offer. You won’t know for sure if your ideas were great until you test them in the real world, and chances are excellent that you’re going to have to make some adjustments to get it to the point that you can break even or start making a profit.
When you’re working to create a successful campaign it’s important not to give up too soon. If you’re spending money to advertise your business, then you should commit to doing whatever is necessary to make your campaign a success. What does that mean?
Well, maybe you need to get on the phone with the leads you generated so you can make sales.
Maybe you have to create a new training series or webinar that will convert your new leads into customers.
Do whatever it takes.
That’s not what most people do, which is why most people don’t create the success they desire.
It’s like what billionaire Ross Perot said, “Most people give up just when they’re about to achieve success. They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown.”
If you really want to succeed with your advertising, make sure you keep going until you get the results you’re after!
3. Once you have a campaign that’s working well, get everything you can out of it by cranking up the traffic and then working on getting more back-end sales (which will allow you to advertise even more). Lots of times people will create a winning campaign but then think they need to keep on trying to tweak it to get tiny improvements when their time would be much more well spent focusing on improving their back-end conversion process.
If you feel like you just have to have your ads tweaked to the absolute the maximum, then make sure you hire an expert to spend their time on that for you because your time can be better spent focusing on other things in your business.
Amateurs spend their time focused on improving front-end conversions, pros spend their time focused on improving their back-end conversions.
Did this post help you? If so, I’d appreciate it if you commented below and shared on Facebook.
One of the biggest challenges new advertisers have is getting their ad targeting correct. If you need help identifying who you should be targeting, then make sure you get your free copy of the Perfect Client template here.
Excellent informative article! I recently had the good fortune of attending one of Rich’s (and his wife Natasha’s) seminars in Boise, ID and was blown away by the simple, easily applicable and understandable AND valuable information they presented – just like this article! Thanks Rich!
Love this! The points are explained well and gives me a greater understanding of the PPC ads I’ll be running shortly. I hadn’t thought about making follow-up calls, nor had I considered back end programs for higher conversions. Thanks, Rich!