One of the biggest turn-offs people have about the network marketing industry is the somewhat well-deserved stereotype of people running around trying to sell their uninterested family members and friends on the idea of starting their own network marketing business. What most of these well-intentioned network marketers don’t realize is that not everyone is a prospect for their business, but they may be a potential product user if they are presented with a product of true value.

Despite what their upline “guru” told them at their local hotel meeting, everybody who walks within a three foot radius of them is NOT a prospect for their business. There is a much more effective way to build your business without having to chase your uninterested family members and friends. That’s not to say that you shouldn’t keep your eyes open for people who might be right for your business. If your Uncle Joe is a sharp business-minded entrepreneur, then by all means you should expose him to your business. If he happens to be a closed-minded negative person who laughs at your dreams, then guess what? He’s not right for your business.

There are actually two conflicting schools of thought about how a network marketing business should be promoted. Some industry experts claim that you should focus on the business opportunity, while others insist that you should lead with your product and build loyal product users who will then become advocates of the company and product they love. My experience leads me to believe that both of these approaches work successfully depending on the target market you are trying to reach. I have seen leaders, who decided to leave one business to go to another, have people follow them without having any concern for what product they would be promoting. People will follow leaders because they want to work with someone who knows what they are doing and can help them succeed. I have also seen people fall in love with a product and become a very successful distributor because they had such a strong belief in the product they were promoting.

You don’t want to waste your time trying to “convince” someone you think would be great for your business that they should become involved with your company…there are literally more people in this world who would love to get started in a new business than you could ever possibly reach, so there’s no point in spending your valuable time chasing the wrong people. The best thing to do is to make sure that the people you are reaching out to people who want what you are offering. Don’t waste your time trying to drag people into your business. Instead of focusing your time trying to convince your negative Uncle Joe to join your business, you should focus your efforts on speaking to people who are already believers in the network marketing business model.  

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Rich Hazlett personally mentors his team and teaches them how to market their business without chasing leads or bothering uninterested family members and friends.

Prospecting Stinks. Stop Wasting Time And Money on Leads and Cold Calling. See How. Click Here

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