One of the reasons people don’t succeed in network
marketing is that they just don’t have the money it takes to
properly fund a business. While network marketing offers the
opportunity for average people like you and me to own our own
business, businesses typically do take some money to grow. If you
want to talk to everyone in a three-foot radius, you can do that
for free, of course. But if you are like me, and you don’t want to
do that, or you prefer to call leads or build your business on the
Internet, you will need a monthly marketing budget. Funded
proposals are a terrific mechanism for you to use to start making
some advertising money to fund your business. Even if you
personally have enough money up front, chances are that someone in
your downline won’t, and this is how you can teach them how to get
their business started off right.
The first obvious question is: What in the
heck is a funded proposal?
A funded proposal is the process of selling an inexpensive but
useful product on the front end to cover your advertising expenses,
and then presenting your business opportunity on the
back-end. A funded proposal can help those who may not have the
money to promote their business at first, to make a little extra
money so that they can stay in the business long enough to generate
enough business to actually see the results of their hard work.
8 Reasons To Have A Funded Proposal
1. Advertising Money. By offering an inexpensive informational
product, you will generate money to advertise your business. For
those who already have money to advertise, a funded proposal can
reduce your advertising expenses to zero. For those who don’t have
money to grow their business, you begin generating a cash flow much
quicker than you would just marketing your opportunity on the
Internet. (However, if you want to approach your warm market about
your opportunity, that is probably the quickest way to generate a
positive cash flow).
2. Be a Leader Not a Peddler. With a funded proposal you can
posture yourself as a leader/expert, not a pushy salesperson or
peddler, like the majority of the other folks in the business.
Through an informational product, you are offering them solutions
to their problems. Your business is part of that solution. As a
result, you begin to build trust and rapport with your prospects
before you introduce them to your opportunity.
3. Education. A funded proposal gives you the opportunity to
educate yourself and your prospects. Educated leaders are able to
provide more value, so they get more prospects. Educated prospects
make far more valuable team members, who eventually become educated
leaders. This positive cycle will then repeat itself over and over
again.
4. People are always looking for information to solve their
problems. This means a never-ending supply of free leads. Want to
know how valuable that is? Just ask the guy who is spending $5 or
more to purchase a generic business opportunity lead!
5. Attract Your Target Market. If a person is purchasing a
product related to network marketing, you already know two
important things about them: 1) They believe in the business model
(which if you’ve dealt with the “pyramid scheme” objection by
prospects, you know what a relief that is). 2) They are a buyer
not a tire-kicker. This means that they are far more qualified
than the person who clicked a button that said “I want to make
extra money” (which is what you get with typical generic business
opportunity leads).
It is for these reasons that network marketers should be your
target market. You can’t reach your target market through selling
your opportunity upfront because that would put them on the
defensive about their product. Instead, you offer them a solution
to their business problems. They then look more favorably upon you,
and will be more inclined to see what you have to offer.
6. Sponsoring a customer is easier than trying to sponsor a
complete stranger. Instead of trying to push the opportunity on a
prospect at the beginning, first you sell them an inexpensive
information product filled with valuable advice to help solve their
problems. Then, after you’ve established trust with your
customer, they’ll be much more inclined to seriously consider your
opportunity.
7. Positive Cash Flow. By having a funded proposal, you teach your
own team members how they can get into a positive cash flow faster
than just having a high-end product. Marketing a low-priced
informational product first, funds your advertising expenses, which
helps get your team members into a positive cash flow. This in
turn boosts your team member’s confidence. Confident business
builders are much more productive than discouraged ones.
8. Make Money Even if People Don’t Join Your Business. Even if
your prospects don’t join your program, you will make money every
day by providing them information that is beneficial to them and/or
helps solve a problem they are having. It’s the ultimate win- win
situation!
To find your funded proposal product, you’ll want to find an
inexpensive (less than $100) informational product. Make sure that
your product offers a “freebie” or “giveaway” as these are the most
successful for getting a prospect’s information, which is one of
the main goals in getting a funded proposal: generating leads.
You can also look for possibilities in your discussions in
forums or on message boards. Here are some suggestions:
Magnetic Sponsoring. By: Mike Dillard: Cost $37
Website: http://richhazlett.magneticsponsoringonline.com
The Magnetic Sponsoring system teaches the basics of attraction
marketing. This is invaluable for beginners who are trying to
understand how and why they should market their business on the
Internet. It includes a lot of great information about leadership
qualities necessary to succeed, the psychology of attraction
marketing, and explains the concept of a funded proposal (far
better than I did).
It includes an e-book you can distribute to people, which is
branded with your contact information. His product is also unique
because it is a hard copy, not an e-book.
His system offers a free 10-Day Magnetic Sponsoring Boot Camp,
which helps bring in the prospects. The system also automatically
follows up the 10-Day Boot Camp with a Magnetic Sponsoring
Newsletter. You’ll get 3 websites at no additional cost, ad
tracking, prospect information, order fulfillment, and marketing
tools.
You make $20 off of each sale of the book.
Renegade Network Marketing by Ann Seig: Cost $67
Website: http://www.successexpress.therenegadenetworkmarketer.com
E-Book to distribute at no cost:
http://www.successexpress.7greatliesofnetworkmarketing.com
This system includes a free e-book, which is my personal favorite.
The 7 Great Lies of Network Marketing. This e-book gets
leads to opt-into the system. They receive follow-up e-mails
directing them to Renegade Network Marketing.
The Renegade System includes a huge e-book filled with everything
you ever need to know on why most people fail in network marketing
(and how you can succeed). It also includes audio lessons (for
those who don’t want to read the book). You’ll get marketing
tools, 2 websites, auto-responder messages, campaign tracking
links, prospect information, order fulfillment.
To your success,
Rich Hazlett
rich@richhazlett.ws





November 10, 2007
Uncategorized