Why I Bought A Rock I Didn’t Want For $.75 This Weekend
By Rich Hazlett on Jun 7, 2010 in Uncategorized
I was at home this weekend working on the final touches to my upcoming product launch when my doorbell rang. It was a little annoying because I was right in the middle of something, but I hopped up and went to the door. When I opened it I looked down and saw a little boy, who was probably about 6 or 7 years old, looking up at me.
As he held up two worn out looking plastic bags filled with rocks, he asked me if I would like to buy one of his rocks. Then he made me an irresistible offer…I could buy one for either $.25 or $1. Well, despite the fact that I was not in the market for a rock as well as the fact that the “product” in this case was not even particularly special, my wife scrounged up some change and we told him to pick out one he thought was worth $.75.
Now I realize some of you diehard networkers would have tried to recruit this young entrepreneur into your business 
but we just happily took our new rock and got back to work. After he left we couldn’t help but wonder how long it will take him to become a millionaire…
When I thought about why I was happy I had purchased something that I wasn’t in the market to buy, wasn’t even that great and was presented to me while I was busy doing something and didn’t want to be interrupted, it made me think about one of the key concepts that I have learned over the past couple of years in network marketing.
It’s really not about your product or business opportunity, or their incredible features and benefits…sure, it helps if they are at least reasonably good. But really, in order to even get to the market these days that is pretty much a given.
People ultimately buy from you or join your opportunity because of the personal relationship you have established with them, the connection you have made with them or the desire they have to do business with you for whatever reason (I bought a rock I didn’t want or need because I wanted to help out an ambitious young entrepreneur).
